Learn more about accessing and using consumer behavior data in the beverage alcohol industry on this episode of the Alexi Cashen Podcast. Tune in as Alexi chats with Mike Provance, CEO and Founder of 3x3 Insights, about the types and sources of data they collect, how retailers and brands are using and can use the data, how the data democratizes market entry, and how it will shape beverage alcohol marketing in the coming years.

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