What to do with Drinks Industry Data? 3x3 Insights has the Answer
Mike Provance, is the CEO and Founder of 3x3 Insights LLC. 3x3 Insights is a marketing platform for beer, wine, and spirits retailers and brands. The company aggregates off-premise and on-premise consumer purchase information in the beverage alcohol space along with third party data to provide robust analysis, forecasting, and actionable insights. Mike is also an author and speaker on technology and innovation.
Here’s a glimpse of what you’ll learn:
Mike Provance shares the journey to founding 3x3 Insights
Mike discusses the different roles he played in turning technology innovation into scalable products
Mike talks about how he got into the beverage alcohol industry and what 3x3 Insights brings to the industry table
How does 3x3 Insights collect its data on shoppers behavior from retailers stores across the U.S. and what do they do with the data?
Mike explains how they use the data they’ve collected to build an audience and drive traffic to their clients
Which types of brands would find the 3x3 Insights data useful?
Mike shares his thoughts on how marketing in the beverage alcohol industry will change in the coming years
In this episode…
Collecting and using the beverage alcohol industry data has been the exclusive preserve of big brands, while smaller brands and retail stores have had to compete unfairly. Now, 3x3 Insights is changing the game as they collect consumer data across retail stores and then makes this data accessible to small retailers and players in the industry. But the problem is how do retailers and brands use the data that 3x3 Insights shares with them?
Mike Provance, CEO and Founder of 3x3 Insights, says the data they provide helps preserve and allow small retailers to thrive and for brands to have unbridled success. From helping to find the right consumer to helping retailers understand which products will do well in their store, the data they provide is leveling the playing field to give these smaller brands a fighting chance to grow in the competitive industry.
Learn more about accessing and using consumer behavior data in the beverage alcohol industry on this episode of the Alexi Cashen Podcast. Tune in as Alexi chats with Mike Provance, CEO and Founder of 3x3 Insights, about the types and sources of data they collect, how retailers and brands are using and can use the data, how the data democratizes market entry, and how it will shape beverage alcohol marketing in the coming years.
Resources Mentioned in this episode
Books Mentioned:
Sponsor for this episode...
Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.
To learn more about their services, send them an email at info@elentenyimports.com or visit their website today.