Helping Consumers Discover Wine, Sippd’s Blake Hershey
Blake Hershey is the Founder and CEO of Sippd, an AI-powered plugin and app that helps users discover their new favorite wines using Taste Match technology. Blake has a background in the aerospace and technology industries, working at companies including NASA and JPL. He founded Sippd in 2019 after leaving his position as Chief Innovation Officer at MORI Associates.
Here’s a glimpse of what you’ll learn:
Where did he get the idea for Sippd?
Blake Hershey discusses how Sippd has evolved over the years
Blake looks forward to the future of wine and other alcoholic beverages
What matters most to consumers?
Blake talks about his discovery process as a leader and entrepreneur
The lessons Blake learned from building out Sippd — and how he empowers employees
Mentors that have nurtured Blake throughout his career
In this episode…
How is AI moving the wine industry forward?
Blake Hershey realized there was a need to help people discover their perfect wines. After his partner went out with a group of friends and wasted money on wine that didn’t fit their preferences, Blake decided to create a solution. He built Sippd, an app that gives recommendations and connects people with wines they’ll love. Leveraging AI, Sippd offers digital wine lists, food pairings, customized recommendations, and more! What else is on the horizon for the wine and beverage space?
On this episode of the Alexi Cashen Podcast, hear from Blake Hershey, Founder and CEO of Sippd, as he shares how technology is evolving consumer connection and discovery in the wine industry. Blake talks about the details of the Sippd app, how he empowers employees, and his plans for future innovation.
Resources Mentioned in this episode
Sponsor for this episode...
Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer, and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.
To learn more about their services, send them an email at info@elentenyimports.com or visit their website today.