Natural Wine as Philosophy With Roni Ginach

Roni Ginach

Roni Ginach is the Owner of Roni Selects, an importer and distributor of natural wine made by a community of savants. When she was studying at New York Graduate School of Psychoanalysis, she worked in the food hospitality and wine industry — and had her first taste of being a sommelier. Roni has experience as a Wine Director for Cliff’s Edge and Michael’s Santa Monica, a Beverage Director for Kidmet Los Angeles, and a Sales Representative for Joli Vin.

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Here’s a glimpse of what you’ll learn: 

  • Roni Ginach shares how she is connecting the community through a common enjoyment — wine

  • The people and community that have supported Roni on her journey as a sommelier

  • How did the pandemic encourage wine sales through education?

  • What it was like to launch natural wine into an existing wine culture

  • How the wine environment has changed to cultivate new growth

  • Roni shares what it means to be a distributor

  • What is on the horizon for Roni Selects?

In this episode…

Where can you turn to education and consulting to reach the end consumer as a wine producer? How can an importer and distributor of wine connect consumers to discover and experience wine in a new way?

For Roni Ganich, to be a successful importer of wine begins with learning and understanding the value beyond the bottle. Winemakers are guardians of their creations, and it is a means of communication for connecting people across the globe. In part, Roni’s brand was formed to nurture and organically grow wineries — because everyone deserves to drink something exceptional. 

On this episode of the Alexi Cashen Podcast, hear from Roni Ginach, Owner at Roni Selects, as she shares her story of camaraderie in the wine community to promote wines. Alexi and Roni discuss how wine savants are working to connect natural wine with consumers, how the pandemic encouraged growth in the wine industry, and the creativity and passion behind being an importer and distributor.

Resources Mentioned in this episode

Sponsor for this episode...

Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance. 

Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer, and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.

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