Helen Gregory's Vine of Creativity
Helen Gregory is a lifestyle entrepreneur with 20+ years of experience in strategic brand management communications for leading hospitality, beverage, and destination clients with worldwide reach.
Helen launched her first marketing firm in 2001 and recently rebranded it into Gregory + Vine, and the vine has grown ever since.
Here’s a glimpse of what you’ll learn:
How Helen Gregory got into the wine and spirits business
The place of creativity in the alcoholic beverage industry
What the Gregory + Vine brand does
Helen talks about why she rebranded Gregory + Vine
The types of brands Gregory + Vine serves
How Helen connects with her ideal clients
The biggest wins in Helen Gregory’s career
Tips on how to adapt your wine and spirits business post-COVID-19
In this episode…
People who are not in the design and arts industry don’t usually consider themselves as creatives. But for Helen Gregory, creativity isn’t relegated to just certain groups of people. She believes that creativity is for everyone and it doesn’t necessarily mean that you need to be a Picasso or a Mozart to be creative because oftentimes, creativity flows out of people in the most fascinating and unique ways.
At least that’s how Helen sees the work that she is doing through her agency, Gregory + Vine. Through her agency, she’s able to help brands in the hospitality, food, and beverage industry with their public relations and brand strategy, digital and experiential events, and more. She says that with a market that’s increasingly becoming more demanding of new flavors and experiences, it actually requires a ton of creativity to create unique experiences and personal touches that’s specific to a brand.
Tune in to this episode of the Alexi Cashen Podcast as Alexi talks to Helen Gregory of Gregory + Vine, about the incredible amount of creativity in the hospitality, food, and beverage industry. Helen also shares how Gregory + Vine is serving their target clients, how industry players can adapt to the changes happening right now as an effect of the COVID-19 pandemic, and how businesses can creatively keep up with changing customer demands.
Resources Mentioned in this episode
Sponsor for this episode...
Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.
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