Aaron Sherman of SevenFifty: Experiment is the New Innovation
Aaron Sherman is the co-founder and CEO of SevenFifty, the beverage alcohol industry's innovative marketplace and communications platform that helps importers, producers, distributors, and retail buyers connect and do business in the modern world.
Aaron also runs SevenFifty Daily, an online magazine about the business and culture of the beverage alcohol industry.
Here’s a glimpse of what you’ll learn:
How Aaron Sherman transitioned from his career as a sommelier to becoming a tech startup founder
Aaron shares why he and his co-founders decided to create SevenFifty
The early days of SevenFifty and challenges it had to overcome
Aaron talks about the multiple roles he’s played to grow the company
How SevenFifty is using strategic partnerships to grow their business
What’s next for SevenFifty Daily?
Aaron explains what he thinks innovation means and what it is for
Aaron shares lessons he learned from the early days of their company
Aaron’s perspective on where the wine industry is heading post-COVID
In this episode…
If there's one thing to learn from how the COVID-19 pandemic has affected the wine industry, it is that the wine industry needs to be more open to technology. The industry needs to embrace and welcome innovation to make them more adaptable to sudden changes. One company that dared to implement technology solutions to help wine importers, distributors, producers, retailers, and consumers connect and do business is Aaron Sherman's SevenFifty.
Aaron Sherman says they are starting to see a rise in off-premise sales even for independent retailers who previously didn't know anything about selling online. And with this innovation, new trends are starting to emerge in the industry that stakeholders might want to consider taking a look at.
In this episode of the Alexi Cashen Podcast Alexi talks to Aaron Sherman of SevenFifty about his company’s ongoing innovation in the wine industry and how they are actually leading the pack. They also talk about SevenFifty Daily, Aaron’s online magazine about the business and culture of the beverage alcohol industry and the benefits of utilizing strategic partnerships in order to grow a business. Stay tuned.
Resources Mentioned in this episode
Sponsor for this episode...
Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.
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