Sales Rep Series | New York City: Josie Zeiger @ MFW Wine Co
Josie Zeiger is the New York City Sales Representative for MFW Wine Co., a wine distribution company representing producers that strive to make real, terroir-driven wines. MFW Wine Co. operates out of New York, New Jersey, Pennsylvania, and Washington, DC.
Here’s a glimpse of what you’ll learn:
How Josie Zeiger got into wine sales
Josie shares her experience from her first wine sales job in New York
The cost of missing sales training in the alcoholic beverage industry
How the COVID-19 pandemic affected Josie’s sales
Josie talks about how she’s been leveraging email and social media marketing for wine sales
How selling wines has changed since the pandemic started
Josie’s advice to fellow sales reps
In this episode…
Selling wine requires more than just pitching a bottle. It’s a personal experience that asks sales representatives across the country to create an interactive way of reaching out to potential customers in order to draw them in and make them want to have the bottle in your hand. There are different approaches to cross the gap between a sales rep and a client and for Josie Zeiger, she has chosen to leverage as many avenues as she can in order to close a sale.
Tune in to this episode of the Alexi Cashen Podcast as Alexi talks with Josie Zeiger of MWF WIne Co. about how to reach out to clients and close sales despite the Covid-19 pandemic. Josie also shares how the pandemic has affected her work and what she’s doing differently to keep the sales moving in a competitive and saturated market.
Resources Mentioned in this episode
Sponsor for this episode...
Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.
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