How to Gamify Sales: CEO Christian Troy Shares the Holy Grail
Christian Troy is the CEO of Indie Wineries. Indie Wineries is a family-run operation that supports other family-owned businesses. They provide sales distribution for a select group of micro wineries in 7 states and they believe that the future of the wine business is in being connected to all the different components of wine through a company that has roots in both the market place and the vineyard.
After 13 years in wholesale wine, Christian is now most excited in telling the stories of the small, unknown grower making wines of fantastic quality, incredible value, and, most importantly- soul.
Here’s a glimpse of what you’ll learn:
Christian Troy shares a new way to think about wine sales
How Christian began his journey in wine sales
Christian shares the inspiration behind opening his own wine business and why he chose to focus on sales
How to grow a brand’s sales from scratch
How to replicate and maintain company culture while growing and expanding the business
How COVID-19 has impacted Christian’s business
Christian shares what he learned from a mistake he made in the early days of his business
Christian’s outlook for the wine industry post COVID-19
In this episode…
The wine sales business isn’t predictable. This is partly the reason why many wine sales professionals assume that because a buyer or an account is not buying from them, they are no longer interested in purchasing the product. But Christian Troy says this assumption is incorrect because the account may simply be buying the same product from someone else. The difference-maker, he says, is to gamify your sales process by fishing where the fishes are.
What does Christian mean by fishing where the fishes are? And what does that have to do with keeping your sales outcomes as positive as possible?
Tune in to this episode of the Alexi Cashen Podcast as Alexi Cashen talks with Christian Troy, CEO of Indie Wineries, about how to gamify wine sales and use it to grow your market. He shares first-hand sales stories that capture how he thinks about sales, rules of the game for success, and why he considers inventories as the holy grail of wine companies. Stay tuned.
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Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
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