Female Founder Series, Sufferfest Beer Co.'s Caitlin Landesberg
Caitlin Landesberg was the Founder and CEO of Sufferfest Beer Company. She grew and scaled her brand to success through strategic marketing and determination — ultimately, selling her brand to the Sierra Nevada Brewing Company. She has experience as a marketing executive working for Adobe, Strava, and Mozilla. Caitlin is a passionate investor at This Is Water, focused on helping others grow their brands.
Here’s a glimpse of what you’ll learn:
Caitlin Landesberg talks about how doubt pushed her to grow and scale her brand
The vision behind creating a brand for athletes
Navigating through a saturated market
Efficiently building a team to take your brand to the next level
Caitlin describes her strategic storytelling marketing technique
The idea behind operating without risk to grow
Caitlin’s plans for her organization
In this episode…
In an oversaturated market, how do you make your brand stand out? Is there a way to craft a beer geared towards athletes?
Crafting a beer that can cater to functionality and an active lifestyle is no easy take, but Caitlin Landesberg was up to the task. With her experience building digital platforms, Caitlin crafted a beer with vitamins and nutrients aimed at athletes. With negativity coupled with health reservations, she grew and scaled her brand. She built a stellar team using unique storytelling marketing techniques, and her brand excelled in a saturated beer market.
In this episode of the Alexi Cashen Show, Caitlin Landesberg tells her entrepreneurial story and motivation behind upstarting Sufferfest Beer. Alexi and Caitlin discuss pushing yourself to grow, the challenge of efficiently scaling a brand, and the innovation and creativity it takes to market a beer brand successfully.
Resources Mentioned in this episode
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