Female Founder Series, 21 Seeds' Kat Hantas
Kat Hantas is the CEO of 21 Seeds, an all-female-founded, all-natural, fruit-infused tequila brand. They are committed to using all-natural ingredients, both in their tequilas and cocktails. Their three signature infusions are Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange, which can be turned into delicious, low-calorie cocktails.
Here’s a glimpse of what you’ll learn:
How Kat Hantas combined the art of storytelling and spirits to build her brand
Kat shares the inspiration behind crafting a tequila with all-natural ingredients — without sacrificing taste
Kat’s unique approach to connecting infused, drinkable tequila to female consumers
Ways to shape the female-run alcohol industry using practical tactics
Kat talks about the three principles of a successful brand: quality, originality, timing
What building and promoting a tequila brand entails
Kat’s plans for her brand within the alcohol industry
In this episode…
What makes a successful brand hold true? Do you want to make the spirits beverage industry more female-inclusive?
It starts by creating and bringing a quality, premium-infused product to market, which blows away the competition. Kat Hantas is digging deeper into the alcohol industry and pioneering a community founded and led by women. With wellness in mind, Kat is breaking barriers and producing a smooth, drinkable tequila. She uses all-natural, non-chemical ingredients to ensure quality tequila without sacrificing taste.
Listen to this episode of the Alexi Cashen Podcast featuring Kat Hantas, CEO of 21 Seeds, as she shares her story and vision behind crafting a wine-occasion tequila. Kat discusses her unique twist on the 3-tier alcohol system, empowering women-led and generational teams, and connecting with consumers to produce and scale her brand. Stay tuned!
Resources Mentioned in this episode
Sponsor for this episode...
Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
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