Speakeasy's E-Commerce Boom: Josh Jacobs at the Helm
Josh Jacobs is the Co-Founder and CEO of Speakeasy Co., an e-commerce and logistics platform that allows beverage alcohol brands to sell directly to consumers from their website. As the leading DTC solution for beverage alcohol brands, Speakeasy Co. empowers their partners and helps them sell directly to consumers without disrupting the three-tier system. They not only help businesses stay afloat even in turbulent times, they also provide them their own autonomy to direct their own company's course and growth moving forward.
Here’s a glimpse of what you’ll learn:
Josh Jacobs shares his early business mistakes and what he learned from them
How Josh found his way into the beverage alcohol business
The early days of Speakeasy and why they made the switch from the subscription box model to a B2B platform
The pain points that make beverage alcohol brands decide to work with Speakeasy
How the COVID-19 pandemic has impacted Speakeasy’s growth
Josh talks about working with Tesla Tequila and why awareness is the biggest challenge for Speakeasy
How can Speakeasy Co. help traditional beverage alcohol U.S importers?
How e-commerce can help the beverage alcohol industry grow and thrive
Josh's best piece of advice for entrepreneurs
In this episode…
The three-tier system grossly limits the destiny of beverage alcohol brands. They overtly rely on distributors and the three retail tier: the bars, restaurants, and liquor stores. As a result, these brands don't have the opportunity to control sales and are so far removed from the end customer transaction.
Unfortunately, when the pandemic hit, these brands lost their sales by up to 80%. But according to Josh Jacobs, there is another go-to-market strategy. One where brands can start running social media ads, telling their story, indoctrinating new consumers, and ultimately convert them online.
Find out what it is in this episode of the Alexi Cashen Show, as Alexi sits down with Josh Jacobs, Co-Founder and CEO of Speakeasy Co., to talk about his company and what they can do for beverage alcohol brands. Josh also discusses the e-commerce alcohol sales boom, how beverage alcohol brands can leverage the trend, and the future that awaits the beverage alcohol industry. Stay tuned.
Resources Mentioned in this episode
Josh Jacobs’ email: josh@speakeasyco.com
Sponsor for this episode...
Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.
To learn more about their services, send them an email at info@elentenyimports.com or visit their website today.