Juliana Colangelo: Creative Pivots & Integrated Communication
Juliana Colangelo is the Vice President, California, for Colangelo & Partners. Colangelo & Partners is an integrated communications firm that propels a brand story across the modern media landscape for beverage alcohol brands seeking to grow their business in the US and beyond.
Here’s a glimpse of what you’ll learn:
Juliana Colangelo talks about what integrated communication is about and how Colangelo & Partners serve their clients
Why Colangelo & Partners chose to focus on the alcoholic beverage industry
Juliana talks about joining Colangelo & Partners and her specialty
Juliana shares how she broke into the California alcoholic beverage industry to attract PR clients
Juliana discusses what The Supper Share is and the events they currently have lined up
What Juliana thinks about the future of the alcoholic beverage industry
Juliana recalls the low moments in her career and what she has learned and gained from them
In this episode…
The COVID-19 pandemic has forced creative pivots in the alcoholic beverage industry. Wholesalers have changed their approach to wine tastings and sales and restaurants are coming up with creative ways to sell meals and wine despite the ban on in-house dining in many cities. And all of these are made possible through strategic and integrated communications.
Juliana Colangelo knows all too well about creative pivots and integrated communications. She recently created The Supper Share, a personal concierge service for virtual food and wine experiences. Through integrated communications, she has been able to create awareness and buzz around their brand in order to drive sales.
On this episode of the Alexi Cashen Podcast, Alexi talks with Juliana Colangelo, the Vice President, California for Colangelo & Partners, as she shares her creative pivots in the industry. She also talks about the value of integrated communications in the wine industry and how it can strategically drive sales higher. Stay tuned.
Resources Mentioned in this episode
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Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.
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