How Moxie Made a Wine Designer, Scout Driscoll of VINT
Scout Driscoll is the Founder and CEO of VINT, Wine Branding & Design, based in Chicago. Her all-woman studio expertly guides wine brands through strategic branding and packaging evolutions, digital design, and more. She is a firm believer in storytelling through innovation, and her company advises brands to become Instagram-worthy.
For nearly 20 years, Scout has dedicated herself to building authentic and honest brands. She has collaborated with 200 clients, including Jean-Charles Boisset’s Raymond and DeLoach Vineyards, John Legend’s LVE Wines, and had even done branding for Kayne West in his start-up years.
Here’s a glimpse of what you’ll learn:
Scout Driscoll talks about her previous work experience and how it shaped her brand
Different ways to utilize social and print media for shelf presence
Why the experience of visiting a winery has to be entertaining and Instagram-worthy
How becoming an all-woman team led to a connection of close friendships and collaboration
Navigating a brand through a competitive landscape
Scout talks about her vision and passion behind VINT
Bringing expertise and brand-trending to the wine world
How demographics and authenticity within brands move and flow
What the industry has taught Scout and how she uses augmented reality to connect with people
In this episode…
Are you floundering around in the alcohol beverage industry? Do you want to amplify your brand’s unique voice across a myriad of sectors?
It starts by writing the first chapter in your book of business success, and Scout Driscoll and her all-women team of designers are here to help. Through Scout’s moxie and passion for storytelling, she helps navigate a brand through evolution, flexibility, and savvy digital design to its “North Star.” Navigating the competitive landscape in the alcohol beverage industry can be cumbersome, but VINT is there to discover your wine’s character and promote your unique brand. Are you ready to unleash your moxie?
Listen to this episode of the Alexi Cashen Podcast headlining Scout Driscoll, Founder and CEO of VINT, Wine Branding & Design. Scout narrates her awakening and how she found herself in the alcohol beverage industry. Among other things, Scout talks about how it started with a kernel and expanded her drive behind promoting products and experiences people are passionate about and what it means to “design for good” through strategic branding.
Resources Mentioned in this episode
Sponsor for this episode...
Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.
To learn more about their services, send them an email at info@elentenyimports.com or visit their website today.