Foraging Cleaner Alcohol Options With Donna Katz
Donna Katz is the Founder and CEO of G’s Hard Ginger Beer, a ready-to-drink dry hard ginger beer brand made with 100% real ingredients. She is focused on bringing natural, cleaner, and transparent ingredients to the alcohol beverage space. Donna is an Australian native and moved to Napa Valley, California, in 2013. She began dry-farming a small block of grapevines organically by hand and making restrained-style wines in 2014. Donna started fermenting ginger for her own digestive health when she was struck with the idea to create a brand of clean and functional alcoholic ginger beers.
Here’s a glimpse of what you’ll learn:
Donna Katz talks about trading corporate life to create fermented ginger beer
How Donna combined quality ingredients for gut health with functionality
Why alcohol brands should present transparent nutritional ingredients
Donna shares how networking and in-person greetings helped scale her brand
Why do you need a reliable supply chain for organic sustainability?
Donna describes the importance of integrity when building a brand
Donna’s business model to connect her beverage with consumers
In this episode…
How can you create a business model centered around consumer and distribution relationships? What does it take to craft quality beverages with natural ingredients?
Donna Katz saw a gap in the market for cleaner alcohol options that were fresh-tasting and not overly sweetened with added sugar. She was inspired to create her beverage while fermenting ginger for her own gut health. After sourcing natural and local ingredients, Donna decided to produce an agriculturally sourced brand. She believes in her brew and puts in the time to establish connections with her consumers and distributors to showcase the value of her canned ginger beer.
On this episode of The Alexi Cashen Podcast, hear from Donna Katz, Founder and CEO of G’s Hard Ginger Beer, as she details her process of crafting a clean, organic beverage brand. Alexi and Donna talk about the importance of transparency on nutritional beverage labels, how in-person networking scaled Donna’s brand, and an exemplary business model to connect with consumers and distributors.
Resources Mentioned in this episode
Donna Katz’s email: donna@gsgingerbeer.com
Sponsor for this episode...
Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer, and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.
To learn more about their services, send them an email at info@elentenyimports.com or visit their website today.