Female Founder Series, Owl's Brew's Jennie Ripps
Jennie Ripps is a tea sommelier and the Founder and CEO of Owl’s Brew, which offers a range of fresh-brewed, organic tea and botanical-based mixers as well as spiked, sparkling boozy teas. Jennie is also the Founder of Brew Lab Tea, a company specializing in crafting custom blends in partnership with restaurants, coffee shops, hotels, and other retailers.
Jennie is the Co-author of Wise Cocktails, and she has been featured in The New York Times, Forbes, The Wall Street Journal, and Entrepreneur, among other publications. She is an alumnus of Goldman Sachs’ 10,000 Small Businesses program, and she is a mentor for the University of Pennsylvania’s Professional Women’s Alliance and Summit Series.
Here’s a glimpse of what you’ll learn:
How Jennie Ripps’ tea blending experience led to founding a boozy drink brand
What does it mean to craft a “clean” beverage?
How Jennie is cutting through the male-dominated field
Managing investments and marketing strategies in a startup
Jennie’s fundraising experience — and how she plans to grow the brand
Owl’s Brew’s Wise Women Collective and boozy book club
What exciting things are upcoming in the Owl’s Brew space?
Jennie’s advice for brands looking to rebuild or find their brand identity
In this episode…
What does it take to develop your brand? How can you become a better leader within your team and your industry?
For Jennie Ripps, having mentors, a clear vision for your brand, and knowing your target audience will help lift your business off the ground. Jennie’s brand was, in part, formed to combat the plethora of alcoholic drinks filled with juice and sugar. According to Jennie, everyone deserves to drink something clean, so she created a solution free of artificial and natural flavors, sugar substitutes, and parabens.
Listen to this episode of the Alexi Cashen Podcast featuring Jennie Ripps, the Founder and CEO of Owl’s Brew, to hear her process of building a clean beverage brand. Alexi and Jennie discuss best practices for marketing your product, becoming a better leader, and how Jennie is revolutionizing a male-dominated industry.
Resources Mentioned in this episode
Sponsor for this episode...
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