Delivering Wine Worldwide With James Miles
James Miles is the Chairman, Managing Director, and Co-founder of Liv-ex, the leading marketplace and data source for secondary sales of fine wine. Liv-ex has a membership that spans across 560 wine companies from 43 countries. Members can trade confidently and anonymously with other wine businesses worldwide.
James attended Harris Manchester College in the UK, and in 1991 he started his career with Jardine Fleming Investment Management in Hong Kong (which later became Banque Paribas and then BNP Paribas). He is also the Director of the Wine and Spirit Trade Association.
Here’s a glimpse of what you’ll learn:
How James Miles built a real-time wine marketplace to solve consumer problems for locating wine
James talks about the advantages of building a business around a platform that caters to consumer needs
Why the three-tier platform can clog up the wine trading route
James explains overcoming shipping and supply chain obstacles
Ways the LWIN platform is connecting brands and consumers through data analytics
How do generational shifts in winemaking broaden the product marketplace?
In this episode…
Do you struggle with juggling logistics, buying, and selling in the wine industry? Are you a wine brand looking for a worldwide marketplace to connect with consumers?
Engaging with consumers through the three-tier system can be complicated. It can be difficult for many brands and individuals to analyze, visualize, and trust that you’re working with tried and trusted merchants. That’s why James Miles curated the Liv-ex platform that created a comprehensive database of brands and their products to reach and engage consumers through wine. In fact, they are the world’s largest open-sourced database of wine information. Want to learn more?
Listen to this episode of The Alexi Cashen Podcast as Alexi sits down with James Miles, Chairman, Managing Director, and Co-founder of Liv-ex. Hear his narration of launching an online stock exchange for wine. James talks about solving consumer problems in real-time, how to unclog the supply chain issues of shipping overseas, and how a platform can connect and educate consumers on brand behavior.
Resources Mentioned in this episode
Sponsor for this episode...
Elenteny Imports is an alcoholic beverage logistics and compliance service that alleviates back-office work so that clients can focus on what they do best: sourcing and sales. Elenteny works with importers of all sizes, distributors, marketing agents/brokers, and wineries, and they guide their partners through a myriad of intricacies of the three-tier system offering logistics, consolidation, importing, customs, freight, drayage, and back-office administration for inventory management, invoicing, collections, and compliance.
Elenteny is licensed in all 50 states and they import over 1 million cases of wine, beer, and spirits annually. They create competitive advantages for their customers through customized cargo and information flow by employing the use of superior technology to provide transparency and access to information that’s crucial to expanding business and accelerating growth.
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